TULIP TIME
In 1927, the first Tulip Time Festival was held in Holland, Michigan to celebrate the Dutch immigrants bringing over their love of tulips to the area. With huge success, it quickly became an annual tradition. With over 5 million tulips planted in the area every year, the city bursts to life with color, filling the air with a sweet floral fragrance. The festival features a week filled with performances, art shows, parades, and more to welcome families and people alike.
Festival located in Holland, Michigan
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Guerilla Takeover
Waze Partnership
Brand Identity
Touchpoints
Pick That Tulip
TULIP TAKEOVER
While tulips blossomed in Holland, Michigan, they’re growing too popular to be kept in such a secluded space. To bring color and joy to cities alike, Tulip Time will be taking over the Garden State. Locals and fans alike will be able to indulge in the dutch culture while smelling the tulips.
#FLOWERBOMB
The festival has taken on the open road to spring up some color to the Garden State! Tulip Time has partnered with Waze to let locals & outsiders alike join the Tulip Tour. Along the Jersey Shore exits, the fans will be prompted to each area of flower bombs in their direction.
TOUR WITH THE TULIPS
